Our History

Our agency founder Willie Geiger (pictured here) left his farm and started an insurance agency over on Western Road in Cedarburg, WI. Since that day we've strived to live up to the home grown qualities that Willie established from the beginning - Now into our third generation. We don't want to be the largest agency in Ozaukee County - just the best. 

Now a third generation family business, Insurance Outfitters understands what it means to protect families, and help re-build what people have worked so hard for. Located in the heart of historic Cedarburg, we understand the importance of our heritage and how the past enriches our future. We're thankful most of all, for the opportunity to serve our community and treat our clients how we'd hope to be treated. Gary, Ben, & Teddy Geiger are here to stare down risk and help you come up with a game plan to overcome it.